PAY-PER-CLICK (PPC)

SEARCH ENGINE MARKETING

THE RUNDOWN

Search engines are quickly becoming the primary way people find products and services to buy. Studies show a positive correlation that as marketing spend increases the financial success of your business increases. The two biggest factors contributing to this fact is the quality of the content and how it’s being shared. The biggest question you may have on your mind is, “how much money does it take?” The answer is simple, how much is one customer worth to you?

A WALK IN YOUR CUSTOMER'S SHOES

Before becoming a customer, they are likely to do a check up on your website or other media platforms – especially if you have competition. They may be looking at credibility, relevance, price, reputation, reviews, completed projects, likes, what services you provide, how the product you offer is better, and why you are better than the rest… If your digital presence isn’t as strong as your in-person one you are missing out on new customers that don’t know you.

The main goal here is to increase traffic to your site. To do that it starts with your website (the catalyst for conversions). This is where people will take action, convert inquiries to leads and leads to future customers. After you have a website designed to do this, it’ll take other marketing efforts to drive people to your site – one of the quickest and most effective is Pay-Per-Click (PPC) advertising.

Be careful, many of the Google AdWords default settings can cost you thousands of dollars on wasted clicks.

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INCREASED SITE TRAFFIC

WHAT MAKES US DIFFERENT

We started this company to be transparent, honest and effective. And simply because we believe we can do a better job. To be candid, there are agencies out there that put your PPC campaign on auto-pilot… why… because it’s easy to do. Make sure you are looking at the effectiveness of your campaigns with the reports you get each month… you do receive reports, right?

HOW WE DO IT

In addition to competitive insights, we use industry-leading tools to discover more about your customer’s online activities, interests, and demographics. We dive deep into your website and online presence to discover what’s working well, and identify new opportunities. All of this combined with our expert keyword insights allow us to develop a kick-butt digital strategy!

You need a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behaviour and marketing fundamentals.

We will provide you with a comprehensive PPC / SEM / AdWords strategy outlining our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives and goals.

You need a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behaviour and marketing fundamentals.

We will provide you with a comprehensive PPC / SEM / AdWords strategy outlining our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives and goals.

AD GROUPS

Your campaign will be divided into specific ad groups, allowing for the best possible optimization between different industries, product categories, or geographies targeted by the campaign.

TEXT AD DEVELOPMENT

Next, we take those keywords and build you the best search ads possible. We write the best copy to catch your customer’s eye, and use industry best practices and features including sitelinks, call extensions, callouts, and more. Here, we can also use specials and promotions approved by you to increase our conversion rates.

KEYWORDS

We deliver more than just a list of words! We start with an initial consultation meeting to discuss your product/service, clients, industry, competition, and more. After this meeting, we will use the most sophisticated tools available to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for.

LANDING PAGES

Optimizing landing pages is a key part of a successful digital campaign that is too often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best          use out of every dollar we spend sending customers to them.

The better your landing page, the higher quality score your ads will have, and the more conversions you will see. We will also install our call tracking code to ensure that a trackable phone number is seen by potential patients that enter your website through a Google Ad.

BID OPTIMIZATION

We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).

DISPLAY ADS AND REMARKETING (IF APPLICABLE)

Outside of search, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer.

  • Contextual Targeting – We show your ads exactly when the audience is consuming content contextually relevant to your product
  • Interest Categories – We reach your target audience, showing them relevant messages across the web
  • Remarketing – We bring your customers back! These customers have shown interest in your product, but did not convert. This is a great way to re-engage those users.
  • Video Ads (YouTube) – YouTube is the second largest search engine in the world, second only to Google itself. We will put your impactful video brand message in front of your ideal audience. Using YouTube’s TruView ad format, you will only pay when a user views your video for 30 seconds, or to completion, whichever comes first.

VIDEO ADS (YOUTUBE)

YouTube is the second largest search engine in the world, second only to Google itself. We will put your impactful video brand message in front of your ideal audience. Using YouTube’s TruView ad format, you will only pay when a user views your video for 30 seconds, or to completion, whichever comes first.

Managing these campaigns takes a lot of time, something most business owners and marketers don’t have. We’re here to help. On a monthly, weekly, or daily basis, our optimization experts will manage and optimize your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score.

REPORTING & TRANSPARENCY

How do you know if all of this is working? Don’t worry – we provide weekly or monthly reports including valuable campaign metrics and results, as well as a summary of all the awesome optimizations and insights we have from the previous month. We will let you know which ad-groups, ads, and keywords are performing the best, and what we are doing to deliver the most conversions. We also implement our call-tracking software in order for you to track and listen to customer phone calls generated from our PPC efforts. This helps decipher which leads have been converted to sales or conversions.

Transparency is a value that we pride ourselves on. The majority of digital advertising companies charge their customers a flat rate for PPC. This is an issue because the customer (you) don’t know how much money is actually paid to Google vs how much money the digital advertising company pockets as a management fee. Elevate Advertising does it differently; we use your payment method directly with Google, so that you know exactly how much you are spending on your digital advertising. After that we only charge a % fee according to what you spent to Google that month. This shows complete transparency – we’re only getting paid on the effectiveness of your campaign. Our goal is to protect you, ensuring you’re not getting ripped off by the agency world.  

  • REPORTING 80%
  • CALL-TRACKING 90%
  • PPC SPEND 85%
  • GOOGLE ANALYTICS 95%
  • CONVERSIONS 100%

FULL-SERVICE AGENCY

DISCOVER MORE

BUSINESS STRATEGY

PRINTING SERVICES

BRANDING

RETARGETING

U

SEARCH ENGINE OPTIMIZATION

EMAIL MARKETING

VIDEO PRODUCTION

PHOTOGRAPHY

LOGO DESIGN

MEDIA BUYING

HOSTING

DIRECT MAIL

Let's Talk About Your Business

Elevate Advertising

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