THE RUNDOWN
Being committed to something bigger than yourself is a noble persuit. A selfless persuit. One worthy of success and with stories to be shared. It doesn’t matter what niche of the Non-Profit world you are in, we want to help.
Social Media & Reputation Mgmt
We’ll help you to create a social media strategy that will engage, educate and inform your audience. Let your purpose shine.
Use our dashboard features to keep track of your social media analytics and pull reviews from 15 of the top review sites all in one place. Know who is saying what, when and where. Share the great things that people are saying about you and be able to address the negative ones.
Search Engine Marketing
elevate your opportunities: PPC
Pay-Per-Click (PPC). Did you know that Google gives 501(c)3 Non-Profit entities $10,000 every month worth of Google AdWords?
What does this mean?
To get to bottom of it… You can place your website on the front page of Google and receive a budget with the value of $10,000 every month.
How does Google AdWords work?
Great question. Google has built a search algorithm so sophisticated and ever changing. Once a keyword is typed into the Google search bar, this algorithm ranks all websites based on their relevance and reliability to that keyword. Google AdWords is designed to jump your website to the front page every time a certain keyword associated with your business is typed in. Each keyword has a cost-per-click (CPC) functionality associated with it and depending on the competitiveness of the keyword in the marketplace, it can vary from $1-$200 per click. Once you get enough clicks to your site that your budget runs out, your website will go back to being ranked on the organic search list.
elevate your opportunities: SEO
Search Engine Optimization (SEO) is the process of updating the back end coding of your current website to ensure your website is high on relevance and reliability for certain keywords that have to do with your Non-Profit. Are you a Non-Profit that provides ‘water’ to ‘villages’ in ‘need’ in ‘third-wold countries’? We’ll update your website to make sure your website searches high on the list when people are searching for those relevant keywords.
Since PPC is in the form of ads the placement to the top is a lot quicker, whereas SEO takes 3-4 months time in order to move your way up and gain reliability with Google’s algorythm. Our coding experts are able to keep up with all the nuances that Googles keep throwing the search engine world.
We love what we do and we seek to do it for a greater good.
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INCREASED SITE TRAFFIC
Honest. Transparent. Trackable.
We started this company to be transparent, honest and effective. And simply because we believe we can do a better job. To be candid, there are agencies out there that put your PPC campaign on auto-pilot… why… because it’s easy to do. Make sure you are looking at the effectiveness of your campaigns with the reports you get each month… you do receive reports, right?
How we do what we do.
In addition to competitive insights, we use industry-leading tools to discover more about your customer’s online activities, interests, and demographics. We dive deep into your website and online presence to discover what’s working well, and identify new opportunities. All of this combined with our expert keyword insights allow us to develop a kick-butt digital strategy!
You need a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behaviour and marketing fundamentals.
We will provide you with a comprehensive PPC / SEM / AdWords strategy outlining our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives and goals.
You need a comprehensive digital customer acquisition strategy using the insights generated from our in-depth research, grounded in proven consumer behaviour and marketing fundamentals.
We will provide you with a comprehensive PPC / SEM / AdWords strategy outlining our recommended techniques for reaching your audience and rolling out a campaign that delivers on your digital objectives and goals.
AD GROUPS
Your campaign will be divided into specific ad groups, allowing for the best possible optimization between different industries, product categories, or geographies targeted by the campaign.
TEXT AD DEVELOPMENT
Next, we take those keywords and build you the best search ads possible. We write the best copy to catch your customer’s eye, and use industry best practices and features including sitelinks, call extensions, callouts, and more. Here, we can also use specials and promotions approved by you to increase our conversion rates.
KEYWORDS
We deliver more than just a list of words! We start with an initial consultation meeting to discuss your product/service, clients, industry, competition, and more. After this meeting, we will use the most sophisticated tools available to uncover which keywords will perform the best for your campaign and determine exactly which terms and phrases your customers are searching for.
LANDING PAGES
Optimizing landing pages is a key part of a successful digital campaign that is too often overlooked. We provide valuable feedback on the structure and content of your landing pages to make the best use out of every dollar we spend sending customers to them.
The better your landing page, the higher quality score your ads will have, and the more conversions you will see. We will also install our call tracking code to ensure that a trackable phone number is seen by potential patients that enter your website through a Google Ad.
BID OPTIMIZATION
We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).
DISPLAY ADS AND REMARKETING (IF APPLICABLE)
Outside of search, Google partners with thousands of sites to learn more about your consumer. Through sophisticated online targeting tactics, we can deliver your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer.
- Contextual Targeting – We show your ads exactly when the audience is consuming content contextually relevant to your product
- Interest Categories – We reach your target audience, showing them relevant messages across the web
- Remarketing – We bring your customers back! These customers have shown interest in your product, but did not convert. This is a great way to re-engage those users.
- Video Ads (YouTube) – YouTube is the second largest search engine in the world, second only to Google itself. We will put your impactful video brand message in front of your ideal audience. Using YouTube’s TruView ad format, you will only pay when a user views your video for 30 seconds, or to completion, whichever comes first.
VIDEO ADS (YOUTUBE)
YouTube is the second largest search engine in the world, second only to Google itself. We will put your impactful video brand message in front of your ideal audience. Using YouTube’s TruView ad format, you will only pay when a user views your video for 30 seconds, or to completion, whichever comes first.
Managing these campaigns takes a lot of time, something most business owners and marketers don’t have. We’re here to help. On a monthly, weekly, or daily basis, our optimization experts will manage and optimize your campaign, including but not limited to removing underperforming ads/keywords, testing new ads/keywords, adding negative keywords, and landing page optimization recommendations to improve quality score.
Our commitment to you.
REPORTING & TRANSPARENCY
How do you know if all of this is working? Don’t worry – we provide weekly or monthly reports including valuable campaign metrics and results including a summary of all the awesome optimizations and insights we have from the previous month. We will let you know which ad-groups, ads, and keywords are performing the best, and what we are doing to deliver the most conversions. We also implement our call-tracking software in order for you to track and listen to customer phone calls generated from our PPC efforts.
Transparency is a value that we pride ourselves on. The majority of digital advertising companies charge their customers a flat rate for PPC. This is an issue because the customer (you) don’t know how much money is actually paid to Google vs how much money the digital advertising company pockets as a management fee. Elevate Advertising does it differently; we use your payment method directly with Google, so that you know exactly how much you are spending on your digital advertising. After that we only charge a % fee according to what you spent to Google that month. This shows complete transparency – we’re only getting paid on the effectiveness of your campaign. Our goal is to protect you, ensuring you’re not getting ripped off by the agency world.
- REPORTING 20%
- GOOGLE ANALYTICS 40%
- CALL-TRACKING 60%
- REPORTING 80%
- CONVERSIONS 100%
